Lead with purpose.
Multiply performance.

Help every person on your team live with clarity and intention—so your mission moves from words on a wall to results in the real world.

Start with a personalized purpose statement for each team member and connect it to what they do everyday.

Get started with a pilot cohort or leadership team.

Schedule a Call

Energize

your leaders and staff with a clear ‘why” that fuels their work.

Focus

attention on what truly moves your mission forward, instead of scattered activity.

Impact

your people, customers, congregation, or community with purpose-driven follow-through.

Talk with us about your team or organization.

Schedule a Call

Your People Are Your Best Asset.

True engagement from your employees, clients, and congregation are what can take your organization to the next level.


That begins with every person knowing and owning their purpose, then connecting it to the work you ask them to do.

Your People Need to Connect to Purpose

Having a Clear Sense of Purpose is Just the Beginning.

What My Purpose Plan Does for Organizations:

  • Align life purpose and mission by help your team identify where their wiring and organizational mission overlap - so work feels more meaningful and sustainable

  • Equip managers, pastors, and coaches with a simple structure for ongoing 1:1s, coaching, and performance conversations rooted in purpose and values—not just outputs.

  • Introduce employees and congregants to local community organizations that line up with their strengths and calling, multiplying your impact beyond the walls of your business or church.

Talk with us about bringing My Purpose Plan to your business, church, or coaching practice.

Schedule a Call

Purpose Makes All the Difference

  • “I had the opportunity to attend the My Purpose Workshop last fall and found it incredibly thoughtful.  Having participated in other purpose workshops previously, I thought I would be a master student. Not so.  This workshop was wonderfully comprehensive, interactive and you came away with a well-developed purpose statement, actionable plans, and opportunities for accountability.  It is insightful and encourages active next steps into your God-given purpose.”

    Melinda Lestyan
    President of the Board of Directors, Strikeforce RVA

  • “How many people can articulate their purpose in life? Not many. But, even if we can, we struggle to hold ourselves accountable to progress toward that purpose. My Purpose Plan is THE solution to help anyone at any stage in life both define their purpose and hold themselves accountable to progressing on their purpose-driven path.”

    Greg Stivers
    Chief Operation Officer of ProfitOptics, LLC

  • "The beauty of a Purpose Statement is that it serves as a filter to help us decide when to say Yes and when to say No, and it also acts us a North Star to keep us pointed in the right direction. My Purposee Plan helps people walk through the sometimes intimidating challenge of discovering purpose, and helps make it a lot simpler to create a directed, intentional life.”

    Tommy Thompson
    Author, Podcast Host, and Life Coach

  • “My Purpose Plan is a powerful tool for setting clear life goals, creating clarity and boundaries around the life you truly want. By establishing goals across all areas of your life—both personal and professional—and breaking them down into specific, actionable steps, you can live more intentionally and spend your time on what matters most to you.”

    Julie Stivers
    Proud mom of three

  • "My Purpose Plan made it super easy to get clear on why I’m really here on Earth —and how to go after it. It’s hands-down the best tool I’ve used for finding direction, and honestly, everyone needs to do this!"

    John Atkinson
    Founder and Managing Partner of GrowthLogik

  • "I talk to many men who have not discovered their God given purpose in life. My Purpose Plan solves that issue and helps people live their lives on Purpose. What a gift. This will be something I give to each of my employees to help unleash all of their future potential."

    Howe Rice
    Owner/Operator at Chick-Fil-A

  • “I’ve seen firsthand how My Purpose Plan helps people uncover their God-given purpose and step into it with confidence! When someone gains clarity about their calling, they serve more intentionally, love more deeply, and contribute in ways that build up the whole body. I believe this tool can be a game-changer for any local church that wants to see its people fully alive in their purpose and united in mission.”

    Wes Peterson
    Executive Pastor of Hope Church, RVA

  • "Knowing my God-given purpose has strengthened my understanding of who God designed me to be and what He has called me to do. My purpose plan has served as both a compass and a plumb line, guiding my decisions and helping me set goals that align with His will. Sharing this truth is truly a great joy."

    Misti Binns
    Executive Director at G five Ministries

  • “Living a life of purpose is not an easy endeavor. Through Michael's journey in creating My Purpose Plan, he has given us an incredible tool to unlock, empower, and map out the purpose inside each one of us and to live our lives with greater meaning and joy.”

    Luke Swygard
    Owner and Senior Financial Advisor at James River Wealth Advisors

How to Get Started

Equip each person with a Purpose Statement

Invite your leaders, staff, volunteers, or clients to complete the Purpose Statement Maker and walk away with language that captures who they are and the impact they are called to make.

Connect purpose to what they do everyday

Use Purpose Tiles to gain clarity on how their purpose connects to their role, and create additional Purpose Tiles to map personal goals.


Lead an ongoing purpose rhythm

Integrate My Purpose Plan into team meetings, coaching sessions, or discipleship pathways, so living on purpose becomes a normal part of how you do business and ministry.

Activate Purpose For Your Team

Schedule a Call

Get started today!